Off-Season Marketing Strategy: A Survival Guide
Monday, October 21
6 - 8 PM
Haven Shared Workspace
Seasonal business owners don’t let your hard-earned customers slip away, by
going silent in the off-season. Sign up for this workshop to learn why, and free, actionable
tactics you can use to stay top-of-mind with your customers off-season, to have the best spring and summer season yet.
Your customers want to keep hearing from you, but some think this means paying an agency,
spending hours online, fighting the algorithm, and developing a complex content plan. Not
true! This workshop/survival guide provide free, tested and easy-to-execute marketing tactics
anyone can do without an agency or marketing degree. It’s consistent and engaging marketing
at a lesser frequency than in the high-season, designed to keep you top-of-mind.
In this workshop you will explore:
foundational branding to put into place
tactics that will help you stay active during the off-season
customer engagement
post ideas & repurposing content
email marketing/newsletters
creating 2-4 weeks of content
About the Instructor
Kris Kiehn is the Founder and Chief Brand Officer of Simply K2 Marketing. Her firm specializes in brand exploration, brand and marketing strategies, content strategy and targeted messaging for consumer-facing start-ups, retailers, small businesses and entrepreneurs. She helps clients engaging with their target audience vs. talk at them. With 30 years in the business, 15 in consumer branding and product launches, she’s helped local businesses and Fortune 500 B2C companies and Consumer Packaged Goods clientele.
In addition to working with Island clients, like Hair by Dana, Winston’s, The Square Rigger and more, Kris has overseen new product launches, branding and marketing for MA brands: New Balance, Staples and Kayem Foods (Fenway Franks). Kris also the founder of the MV Small Business Support Community - a women's, small business-owner, networking community.
Cost
$49/Early Bird Special (register by October 14th!)
$68/Regular
