SOS: School for Off-Season Survival is our home for evening courses, weekend seminars, pop-ups, and peer-mentoring groups. We’ve lined up an exciting roster of classes taught by local instructors, with a focus on small business support, personal development and wellness, creative entrepreneurship, language skills and more.

What better way to develop a skill, dive deeper into an existing practice or build a new business than off-season on MV?!

We’ve heard the distress calls, and we’re ready to take you from surviving to thriving. It’s all in a winter’s work…

Watch this space and follow us on socials for schedule updates, instructor spotlights, course announcements and more!

Interested in teaching a course? Email Sonja at sonja@acemv.org.

The SOS program is sponsored in part by grant funding from Rockland Trust, Cape Cod Five, Santander and MV Bank.

Off-Season Marketing Strategy: Pop-Up

10/21/2024 from 6:00 PM to 8:00 PM ET


Off-Season Marketing Strategy: A Survival Guide

Monday, October 21

6 - 8 PM 

Haven Shared Workspace

 

Seasonal business owners don’t let your hard-earned customers slip away, by

going silent in the off-season. Sign up for this workshop to learn why, and free, actionable

tactics you can use to stay top-of-mind with your customers off-season, to have the best spring and summer season yet.

 

Your customers want to keep hearing from you, but some think this means paying an agency,

spending hours online, fighting the algorithm, and developing a complex content plan. Not

true! This workshop/survival guide provide free, tested and easy-to-execute marketing tactics

anyone can do without an agency or marketing degree. It’s consistent and engaging marketing

at a lesser frequency than in the high-season, designed to keep you top-of-mind.

 

In this workshop you will explore:

  1. foundational branding to put into place

  2. tactics that will help you stay active during the off-season

  3. customer engagement

  4. post ideas & repurposing content

  5. email marketing/newsletters

  6. creating 2-4 weeks of content

 

About the Instructor

Kris Kiehn is the Founder and Chief Brand Officer of Simply K2 Marketing. Her firm specializes in brand exploration, brand and marketing strategies, content strategy and targeted messaging for consumer-facing start-ups, retailers, small businesses and entrepreneurs. She helps clients engaging with their target audience vs. talk at them. With 30 years in the business, 15 in consumer branding and product launches, she’s helped local businesses and Fortune 500 B2C companies and Consumer Packaged Goods clientele.

 

In addition to working with Island clients, like Hair by Dana, Winston’s, The Square Rigger and more, Kris has overseen new product launches, branding and marketing for MA brands: New Balance, Staples and Kayem Foods (Fenway Franks). Kris also the founder of the MV Small Business Support Community - a women's, small business-owner, networking community.

 

Cost

$49/Early Bird Special (register by October 14th!)

$68/Regular

Registration Type

Course Enrollment - Early Bird Special - Save 20%!

$49.00

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